RE:In high-margin business aircraft market, BBD needs new name!Bbd is burned here only because of canadian self bashing, and animosity between provinces, but they are not burned outside of canada. In the world bombardier is know for quality products. Also in europe, bbd was more know as a good french/german train builder (factories are in france and germany and qg was is Berlin). So, the name is not burned at all. You have to unzoom a little.