Post by
tinou on Mar 19, 2021 1:32pm
RE:RE:RE:Impact of CSeries on Bombardier
BBDB,
If you remember well, when BBD started to develop and pre-sell their product, there was a solid reaction from both Boeing and Airbus with the fact that this new kid was developing a product superior to the ones they had for the same price. At that point, BBD was convinced that delivering a much better product for the same price would be a great success. It did not take very long for both Airbus and Boeing to start ridicule the " cute little airplane" and to cut their prices. It was not disclosed openly but they dropped their price to try to cut BBD's throat. We could also talk about the subtle threat and pressure they put on their clients if they were to abandon them and go with such a gamble with BBD.
Contrary to BBD, BBD competitors have deep pockets (supported by governments) to go through a price war with BBD. In my view, just to have the best product is not a 100% guarantee of success. Just look at Airbus that is marketing a version of the A220 to compete with the Global 7500.
All I am saying is that will not be an easy battle for BBD although they have presently the best products.
Comment by
johnney on Mar 19, 2021 2:24pm
Absolutally, not in the poket yet!!