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Bullboard - Stock Discussion Forum Bombardier Inc. T.BBD.A

Alternate Symbol(s):  BDRPF | BDRXF | BDRAF | T.BBD.B | BDRBF | T.BBD.PR.B | T.BBD.PR.C | T.BBD.PR.D | BOMBF

Bombardier Inc. is a Canada-based manufacturer of business aircraft with a global network of service centers. The Company is focused on designing, manufacturing and servicing business jets. The Company has a worldwide fleet of more than 5,000 aircraft in service with a variety of multinational corporations, charter and fractional ownership providers, governments and private individuals. It... see more

TSX:BBD.A - Post Discussion

Bombardier Inc. > RE:RE:RE:Impact of CSeries on Bombardier
View:
Post by tinou on Mar 19, 2021 1:32pm

RE:RE:RE:Impact of CSeries on Bombardier

BBDB,

If you remember well, when BBD started to develop and pre-sell their product, there was a solid reaction from both Boeing and Airbus with the fact that this new kid was developing a product superior to the ones they had for the same price.  At that point, BBD was convinced that delivering a much better product for the same price would be a great success.  It did not take very long for both Airbus and Boeing to start ridicule the " cute little airplane" and to cut their prices.  It was not disclosed openly but they dropped their price to try to cut BBD's throat.  We could also talk about the subtle threat and pressure they put on their clients if they were to abandon them and go with such a gamble with BBD.

Contrary to BBD, BBD competitors have deep pockets (supported by governments) to go through a price war with BBD.  In my view, just to have the best product is not a 100% guarantee of success. Just look at Airbus that is marketing a version of the A220 to compete with the Global 7500.

All I am saying is that will not be an easy battle for BBD although they have presently the best products.
Comment by bicente on Mar 19, 2021 1:42pm
Sorry for budding in here but Cseries was too big for little bomber ..selling business planes and private jets is much more mangeable and the bomber is very good at it ... ther fact is the bomber went too big without the govt/miltary support for development , yes the govt helped but by then they were already bleeding cash and they didn't want to give up ... they went so far as to sign ...more  
Comment by johnney on Mar 19, 2021 2:24pm
Absolutally, not in the poket yet!!
Comment by BBDB859 on Mar 19, 2021 4:59pm
Hey Tinou. I'm not disagreeing with your premise, regarding the battle the Bomber has to face to stay competetive. Just because they have good products for now, doesn't mean that they suddenly know how to make money from them either, nor that those products will be the best in the future. The point is that the competitors that they have now, are in second place behind them, and I like the ...more  
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