Better Day / DJT cratering. Co. explains why!! I mean they’re telling you right up front they don’t expect to survive!
"TMTG has historically incurred operating losses and negative cash flows from operating activities," the filing read.
"TMTG expects to continue to incur operating losses and negative cash flows from operating activities for the foreseeable future.
"TMTG may be subject to greater risks than typical social media platforms because of the focus of its offerings and the involvement of President Trump," the company said, citing risks that include the harassment of advertisers and criticism of Truth Social's moderation practices.
"The value of TMTG's brand may diminish if the popularity of President Trump were to suffer."
Notably, Trump Media revealed that it heavily relies on advertising, with ad sales contributing to a "substantial majority of our revenue."
"If we experience a decline in the number of users or a decline in user engagement, including as a result of the loss of high-profile individuals and entities who generate content on Truth Social, advertisers may not view Truth Social as attractive for their marketing expenditures, and may reduce their spending with us, which would harm our business and operating results.