Crave Streaming is the futureUnless you already subscribe you don't truly understand but many soon will. Crave is going to dominate in Canada and start growing competitively globally. They've followed trend with other content providers and have added tiered pricing with ad-supported contenrt. The ability to bundle services is what will give BCE a pricing advantage over competitors. Crave has original content and a vast impressive library that includes HBO, Max and Starz. It's juat a matter of time until the CTRC rules in favour of locally produced content and Crave will grow even more. The govnt's slow responce to big tech's disruption of media only gave the excuse to the telecom oligopoly to cut lots of fat and become a much leaner digitally focused media provider while keeping the most valuable parts of its legacy content like CTV and TSN/RDS. The hiring of Sean Cohen in Nov 23 points even more to the focus of Bell Media's direction going forward. It is a transitional period in BCE but not to the degree that many may believe as Crave is already very successful and only going to continue growing and capturing market share and ad revenue.