Nestle focusing on premium products
https://www.foodnavigator-usa.com/Article/2022/03/01/nestle-shifts-portfolio-to-premium-to-fend-off-commoditization-drive-sustained-growth
https://www.foodnavigator-usa.com/Article/2022/02/17/plant-based-products-help-nestle-with-key-growth-as-company-commits-to-business-as-a-force-for-good