We Have the Right ModelIf there was any doubt just pay attention to what you see going on with the CGC, Constellation is trying to right the ship and has made big moves and right downs to achieve a new asset light model, this should sound familiar to CRON investors..see below.
Cronos also has a different approach than most of its peers that many investors will like. The company has an asset-light strategy. CEO Michael Gorenstein said in Cronos' Q3 conference call in November that "our business model is not to be the farmer." Instead, Cronos' approach is to create shareholder value through research and development and building brands -- which is similar to what Altria has done in the tobacco market.
One example of Cronos Group's asset-light R&D strategy is its partnership with Ginkgo Bioworks. The two companies are working together to develop high-quality cannabinoids using fermentation processes, which could drastically lower the cost for producing cannabinoids compared to current extraction methods.
https://www.fool.com/investing/2020/01/25/better-marijuana-stock-aurora-cannabis-vs-cronos-g.aspx