RE:The real issue - DBOX seats mixed with 3D screensNo way.....I'm on the complete opposite of that view.
Using D-Box with 3D is actually far more amazing of an experience as it completely immerses you.....if you think it's failing because of 3D then you must believe it will fail with VR. (which it won't).
Look, I hear so many people say " they hate 3D too" but do you see how the reason why some of these movies have blowout revenues is because of the 3D option....I for one love 3D and always take the option if possible.
One thing I've learned while being on this D-Box journey over the years, is that people in general are VERY picky about movies, as much as people are picky about food.
Some love a movie....others will hate it....some will love the 3D...some hate....some think it was worth it for IMAX....some say it isn't......on and on and on and on.
The 3D option is not hurting D-Box......in fact....D-Box performs MUCH better when paired with another premium offering.
For example....Cineplex sells far more D-Box seats now that they have coupled it with their premium AVX offering.....that's because when people go to the theaters now, they want the whole works. They want what they can't get on home on Netflix or downloading movies off the net.