RE: RE: RE: A company now moving forward >>>https://www.mindtools.com/pages/article/newTED_97.htmv
Considering that Noveko is at an early stage of commercialisation, I would still say the following:
ECM is the cash cow, financing several question marks.
1) the residential filter market
2) the commercial filter market
These two question marks should gain market shares in the next years and obtain a high growth every year. They will then become Stars. After that, in several years, when the growth slows down and Noveko has a significant market share with them, these two Stars will become the new cash cows that will finance new question marks. A decision could then be made to sell the ECM division.
At this time, I have to say that we have two dog. The masks and the hand sanitizers. This is why we need to stop pumping money in these sectors and sell some liscences to big companies.
To have a well balanced folio, you always need to keep the cycle turning. At this time, we have 1 cash cow financing 2 question marks, which is good. I also noticed that they stopped investing money in our two dogs, which is good.
MoneyK