RE:RE:EXRO and MunroBecause Sue stated as much (something to the effect that "everyone" is looking at EXRO now) in the last AMA, and that its unlikely Munro would be able to independently verify that, then EXRO had to be data source (under NDA of course) for Munro to feel comfortable stating that.
Like you, I am more interested in Munro expressing his positive views on the technology to those companies where he holds sway.
Yes, it's always a matter of integration and integration takes time as some here are now learning. This is particulary true for those companies that wish to demonstrate some level of differentiation from other OEMS that take advantage of EXRO's tech.
Just like PC OEMS were able to find ways to differentiate themselves from others when everyone offered "Intel Inside", software can play an important role in that regard.
I anticipate EXRO signing software licencing deals in addition to licensing high volume hardware manufacturing.