Exro Technologies Inc. T.EXRO

2023 - Sue...her ideas were rejected as “tried before.”

[CoCa1953]

Challenge the status quo: “We just have to be able to challenge that status quo,” Sue Ozdemir said about how to drive innovation. When she was an executive at GE, she said some of her ideas were rejected as “tried before.” But, she said, “there's so much new innovation in the market, maybe by piecing something together, the part that didn't test the way you wanted it to 10 years ago might test differently today because we have a different type of semiconductor chip or because we have a different micro controller, a different battery chemistry.” Ozdemir said. She’s now CEO and Cofounder of Exro Technologies, which provides technologies for the electric vehicle industry.

https://www.forbes.com/sites/joanmichelson2/2022/12/29/a-moment-of-transition--5-key-insights-for-driving-purpose-led-innovation-in-2023/?sh=568bb4a81681

[Wriggles]

That sentiment also applies to the CD.     Mazda introduced a coil switching motor a decade ago in its Demio EV.  It abandoned the idea after an initial run of 100 cars.   A bad choice!   https://www.greencarcongress.com/2012/07/demioev-20120706.html   "Motor. The Demio EV uses a permanent magnet three-phase alternating current synchronous