RE:Wow!I hear ya.
Ironically, if HEXO, ACB, or WEED made today's announcement, they would have surged. But, for Supreme, we keep plugging away in a par-for-the-course manner (penny by penny).
Patience is a virtue, and FIRE is certainly teching me it. Give it time, and it will be the darling - they are doing everything right (funding, expansion, winning awards, going international, etc), just need some IR/Press work and bingo, patience pays off.
Hell, if TGOD can pull it off, FIRE is a shoe in.