RE:Supermarket Weed? Hey Hedge. It's definitely an interesting way to think about it. I view it two different ways. These are simply personal opinions. 1) The market is currently flooded with lower THC offerings as evidenced by the amount of write down on average quality products from other LP's. Fire's craft collective from my own experience in using it, is what keeps us unique and maintaining higher profit margins on individual sku's. 2) where I think the potential is, is with lower potency products is in the edibles segment (which I would love to see Fire enter into as I mentioned a month or two ago). Currently, edibles are restricted as far as potency is concerned. I personally use both flower and edibles. However, my wife prefers to use edibles only and will not touch the smokeable flower. This is where is see the potential for having lower potency product put to good use as it broadens our market reach. Just look at the pax pods as an example for reasons to add onto vertical growth.
just my personal opinion as I said. I certainly agree that we need to have other offerings that don't just make you so high that you feel like Gumby. I love that our products are strong, but a product to allow you to function after enjoying would also be advantageous.