RE:RE:RE:RE:RE:Nice solid gains on this one as wellI would like to politely disagree with a couple of your comments. Firslty, 'they aren't getting it done'..... reality is Canopy (as Optgreen just mentioned) have had pretyt much a monopoly on the med side of the MJ industry. Supreme is not and has never really gone after the rec side! Sue they have sold their cannabis to some reputable artners (ACB/EMH for example) but that was more to start their indiret marketing campaign.... let the product speak for itself... and the cannabis community cannot get enough! Secondly, 'Fire needs a new identity': relaity is again.... they have positioned themselves since day one to be ready for Rec not medical! Supreme has been slowly opening the flood gates of their product to entice/attract and generate demand for their product without really having to do anything! Look what happens when 7acres product hits the web portals of ACB.... it is pretty much sold out immediately. IN a recent interview Fowler mentione dhow LPs are contacting them because their own clients are requesting to obtain Supreme's product. So the last thing i would disagree with is 'Quality branding and name recognition is years away if ever'.... to me the Fire brand is already Synonymous to quality and quantity. Wait to when the full 7acres is producing and our other partners (whom i may add paid a premium!!! 6$/g Namaste, Zenabis, and Bliss get the green lights!)...... So again i'm not trying to knock you completely down because they are far from perfect and have things they can brush up on (IR for example).... but to say they are far behind is not quite accurate... Medical yes they were.... Rec .... they are exactly where they want to be! All IMO.