RE:RE:RE:RE:Not about size - it's about efficiencyThey can't get caught in price wars or trying to compete on a volume basis GHZ, they have a superior menu to 90%+ of the product shelved now and there are higher costs to producing craft level product. They have out there Humble & Fume monitoring the pricing in their target areas and will be adjusting prices according to the competition in the area...there is very little quality product at the FIREmenu level out there to compare or compete with.
Humble will be able to determine the pricing required in a specific area and if it is viable for shelving product in that area or not....folks will always pay more for quality herb and there is much more than just high THC in quality herb. If the consumer is willing to purchase grass because it shows high THC levels, it may not be an area to even shelve the FIREmenu. The shift to CPG will cut cost per gram, while adding much more leverage/ control and overall efficiency going forward.
We should see much more of the FIREmenu, including oils and vapes, on the shelf across the country from here through FQ4/20. FIRE has the cash and the time, as most of the rest in the sector continue to retool and restructure, to get it right, JMHO...Opt
GHZTECHY wrote: I wish we could find out the cost per gram produced at 7 acres. I did not see it in the last financials. This to me will show how the company is improving over time. ACB did comment on their cost which was 88 cents. To be competitive, this cost has to come down alot. The other factor is to get consistant THC percentage at the higher end of all their products. When I go to the dispenceries, everyone seems to want the highest THC dry flower and other products. Also, why have we not seen anything released by Blissco? They should have had Vapes out with their oils already.