RE:RE:RE:RE:RE:everyone needs to calm downAgreed joh and I think that they have been at it full time just not annoucing every move as it happens...plus they ran into a few snags earlier on with the CPG set up that were ironned out in short order but over all they pulled things together in fine fashion.
Beena has been doing major work on the restructuring the company, as we are seeing, at the same time as a major push to get much more product produced and shelved of which is all new territory for the company.
Is the clarity there from your end to see ~$35mil for FQ4/20?...shouldn't be a problem for current quarter one would think or why carry on with the rest of the restructuring at all? I appears Beena sees enough light at the end of this tunnel to achieve the targets set to date and better going forward. This being the case, FIRE will move north quickly as the rest in the sector continue to flounder. JMHO...Opt
johnale wrote: Thirdly -
the market is there - it's just developing way slower than anticipated. The Ontario retail expansion, (effectively doubling retail for all of Canada) and USA legalization - will be what brings this sector back to life.
the shift is to quality, at the right price point. Quality is not easy at scale - and supreme is probably one of the only ones who did it right from the start.
the brands are on point too.
one thing is for sure - things moved very fast up and down. Once the catalysts are in play and we see some M and A and some profitable quarters - they can move upward in short order.
I still think - with beena now - supreme is in a good
position - they just need to put their heads down and execute.