TSXV: FIRE
TORONTO, May 15, 2018 /CNW/ - The Supreme Cannabis Company, Inc. ("Supreme Cannabis" or the "Company") (TSXV: FIRE), is pleased to announce its appointment of Colin Moore as an independent director of Supreme Cannabis effective immediately. Mr. Moore's appointment expands the board to 6 directors, 4 of whom are independent directors.
Mr. Moore is the former President of Starbucks Coffee Canada and previously held senior management and marketing positions at PepsiCo, KFC and Yum! Brands in the United States and Canada.
Under Colin's leadership at Starbucks, the Canadian business grew from 315 stores to 1,180 retail locations and over $1 Billion in annual revenue. He also led new brand and business initiatives such as the launch of Starbuck's "Blonde" roast coffee, and was instrumental in selling consumers on the "Starbucks experience." Colin holds an Honors Business Administration degree from Richard Ivey School of Business at the University of Western Ontario in London, Canada.
"Colin's 40 years of broad experience in branded consumer facing industries will add a valuable perspective to our Board of Directors as we prepare to launch 7ACRES as Canada's leading premium cannabis flower brand for the adult use market," said John Fowler, CEO of Supreme Cannabis. "We look forward to benefitting from his growth-stage, branding and governance experience."
"I am excited to join Supreme Cannabis during this pivotal time as the Company rolls out 7ACRES as a premium consumer brand," said Mr. Moore. "Unlike the coffee industry, cannabis flower is consumed without customization by the end customer. As such, quality is key and I believe Supreme Cannabis is in a strong position to leverage 7ACRES' industry-leading product quality into a nationally recognized consumer brand."