RE:RE:RE:Anybody out there ... watching this going down down down ?pierrelebel wrote:
LyChauncey wrote "...Insiders are purchasing in the open market...."
Let's take a look.
The current market value of FLOW is about $43 million. In the last three months one insider (and only one) purchased 43,000 shares. Peanuts! In the previous three months one insider (and only one) purchased 10,000 shares. Peanuts!
They are losing money and - while sales are increasing - it appears that the more water they sell, the more money they lose. At that rate they will soon run out of money.
I first looked at FLOW last summer when FLOW was highly promoted on BNN and on the Internet with the shares trading at $5.00 or so. First law of investing: know what you are buying. The product was unknown to me. So I went to the local Shoppers Drug Mart and they had two one litre bottles on the shelf. I purchased one for $3.25. Tasted it, drank it, and concluded it was water and certainly not worth the premium charged for the product.
So I passed on buying shares.
As time went by I kept an eye from time to time on the trading and noticed the shares dropped more than 80% in the last nine months.
FLOW may attract gamblers and speculators but... not for me at this time.
Great post.
When was this ever mentioned on BNN? Can't recall ever hearing it or being a top pick. I keep seeing this on the 52 week low list day after day. They are sponsors of the Canadians and advertise on the boards at the Bell Center. They were and will be on the course at 3 NYC Road runner Marathon races at hydrating stations around the course in 2022. They have great product placement and are expanding in the US including more and more Walmart stores.
If you buy the original and you conclude it 'tastes like water' and 'wouldn't buy it again' thats because it IS water. It isn't going to give you an out of body experience for the premium you paid. The flavoured water is where it's at and I can say the one I tried tasted great and is resonably priced if on sale.
Now the question is why is this dropping hard? The only thing I can conclude is it is simply not the time for a small cap, unprofitable stock like this. Profits, dividends, and cash flow suddenly matter again. Revenue is still growing but the rate is slowing down, their expenses/marketing are very high and need to come down. No doubt they must be paying big slotting fees and those marketing ventures are very high profile $$$$. Debentures were settled with about 9 million warrants so fully diluted share count keeps growing. Not good. Market cap today is below cash but cash burn is very high and that is what the market is probably concerned with. There is also am insider lockup expiration due in June 2022 which was already extended once. As the poster above said "Know what you are buying..."