Almost $40 Million in the Hole I do not own or have a short position in the company.
Before you place your bets please realize that these guys are almost $40 Million in the hole.
It will take them almost 44 years to dig themselves out from this deficit on a gross profit basis. Never mind net profit.
Their only significant loyalty program seems to be Aeroplan which is Canada only. This TADA thing they have going on is also Canada only.
I think this folds before it goes anywhere... But I'm just spit balling. Do your own DD.