RE: hey flubber...................................2.5 cent support or can't get over 3.5 cents, or this, or that. When the financials show profit, (and I don't think we will have to wait long), these penny fractions will be distant memory.
Once the dealerships get their loyalty programs in gear and let the advertising promote Aeroplan, then investors will be able to see the impact on the bottom line. Anything else the company does in regards to forming strategic partnerships in Canada or the US will help things along.
For the results to kick-in, some patience will be required. This can make all the difference in making an investment decision.