RE: RE: What makes it tough... I don't know the workings of Futura over the past 5 years, but, yes with the old staff, nothing really got going well enough to show a protit. They had dreams of making it big and tried to do their best, but I assume things conspired against them?
When they needed to develope software for their clients including the web based system for Aeroplan, Angoss Software, plus at least 2 more firms were contracted. It seems like it was too much going on. Private label loyalty software programs developed for clients, Futura Rewards program maintenance, Dealer Dollars, etc.
The admin expenses were high relative to the revenue generated. Most of these other projects took up time with little to show for it. Now the company could be scaling back to simply being a reseller. Don't need complicated in-house programs. Value added concept for reselling miles can be acheived by having other companies develop whatever needs to be done.
I would rather focus on a strong well planned marketing strategy..Avoid the car dealerships for now and focus on auto service category, probably in the US. I don't think Aeroplan will continue with the contract with Futura.
But still