AdvertisingHere is an example of a car dealership advertising Aeroplan on their website. So far I have found no ads in papers/magazines, but they will appear. Will take time to get the many dealers (3000+) on board. From BC to PEI, there's a lot of country yet to cover.
https://www.torontohyundai.com/toronto_hyundai_specials.php#New_Vehicles
Lack patience rather than something based on company fundamentals is the probable cause of stock selling.
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In a previous post on this forum>>> (1) Any other company/person thinking of competing with FUT would take one look at the amount of cash it has taken them to get to where they are and would realize that without a minimum of $20m to start they can not compete -- this cash is needed to build out the technology, hire staff and simply exist for a couple years before they could really start going...so we will have little to no competition from new entrants.
Putting it another way, for $20 million, it would take approx 10 cents/share to start off running, if another company wants in via a buyout. In addition to that, how much is an exclusive value-added Aeroplan reseller contract for the Canadian automotive category worth to another buyer.
2.5 cents is a bargain if looked at in this way. Normally, a stock price should be based on earnings, but intangibles and expectations come into play also. It's tough to place a finger on investor expectations and make investment decisions based upon intangibles.
Thus for now the stock trades within a range. Saying that, the stock could also leave the trading range without any financial statement news release and based only on future expectations of revenue growth