Here again. Air Miles with Aeroplan with the same car dealer.
https://www.lairdwheaton.com/
It seems there's an opportunity for Futura in all of this. Just don't know how. Maybe with both loyalty programs. But Futura can't do this because of the agreement with Aeroplan for this particular industry category.
The dealers themselves are not obligated to be loyal only to Air Miles or Aeroplan. This makes for an unpredictable business environment. In any restructuring management has to take this into consideration. If they want to continue in the loyalty business, then discuss any future coarse of action with Aeroplan executives.
Maybe both Air Miles and Aeroplan, despite being competitors, could somehow complement each other in the car sales/service business. Maybe Futura could fit in somehow.