GRN Marketing Specialist ResponsibilitiesNow I realize that most folks are to busy to do some research so I posting what the role entails, sounds to me that GRN is looking to increase their exposure and also increase profitalble sales, not a bad thing really.
Duties & Responsibilities:
Develop, formulate and implement impactful marketing and communications strategies that will reach to be defined target audiences and achieve specific objectives across different channels and segments.
Analyze and understand Customer Journeys in various regional markets and channels and identify the most suitable Marketing & Communications touchpoints globally.
Establish project plans and budgets for, and lead the execution of, marketing programs from start to finish, leveraging internal support and collaboration with outside consultants and agencies, ensuring alignment of messaging in all channels with Greenlane’s brand identity.
Conceptualize and manage the look, feel and tone of Greenlane’s print, digital and video brand assets ensuring compelling content and timely updates.
Make use analytics reporting across multiple platforms to extract key insights for campaign development and go-to-market strategies, complete with formal proposals and recommendations on approach.
Proactively manage Greenlane’s social media strategy and content, striving to bring thought leadership and highlighting the value proposition and positive global environmental impact of the company’s products and services.
Coordinate Greenlane’s participation in events and speaking engagements globally and provide sales support.
Build strategic relationships with other stakeholders in the area of renewable energy and the RNG industry specifically.
Analyze customer feedback and market trends to inform outreach strategies, increase customer conversions, and generate more qualified leads.
Launch the marketing strategy to employees to showcase Greenlane from an employee engagement standpoint and support the HR team in the onboarding process of new employees with appropriate employee branding activities.
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing strategies, programs, and budgets.