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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables marketers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software enables creation of consumer journeys with custom messages tied to the propensity-scored audience. Its customers include both agencies and brands, including enterprises and small to mid-sized businesses.


TSX:ILLM - Post by User

Comment by Torontojayon Jan 27, 2023 5:11am
196 Views
Post# 35249568

RE:RE:Reflecting on my mistakes

RE:RE:Reflecting on my mistakes

campst wrote: Pessimistic, with good reason. 

A few macro items to add to the list: omecron, meme stock spillover, inflation, war, recession.

CEO's of startups will always present a rosey view, sometimes to the point of fraud.  Most of the time imo the view is 'best case'.

My issue with management is not lieing, it's do they have the right skill set to take the next step. 

FWIW, I'm certainly not selling my remaining shares at these levels even though my expectations for Q4 are not great.  If the macro view is not too bad, then $5 by year end is not out of the question imo.  Of course the macro view is very uncertain and if things go nb significantly south  ATY will be yhe last of my worries.

P.s. Did I mention they are sitting on a nice bag of money? Lol

 

Hi Campst. I do believe macro concerns and a weak advertising market pummeled this stock to the ground. It could rise for a nice annual gain when these concerns dissipate. I do not believe 2023 is going to be a good year for advertising stocks. Im 99% certain about this. A recession is going to arrive soon. Let's just hope it's a mild one. 


When all of the smoke clears, the best bet for this company is to be taken out by a larger player. Let's be very honest here. Management has lost all credibility. 


Oh and btw. In the latest video with Laura Martin, Tal Hayek said he wants to at least maintain managed service revenue when just not long ago he said he would discontinue by mid 2023. Im not even making this story up. He keeps going back and forth to lure new investors by saying things they want to hear. 

Overall I lost more money than I made and it's pretty embarrassing to admit this even though I sold a fraction of my position for a 30 times gain! Yes, I went from buying a position over $1 a share to selling a portion at under $33. The mistake I made was not being disciplined on its way down from $33 back to $2. This is where I did poorly. 

 


 

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