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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

Communication Services
illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables marketers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software enables creation of consumer journeys with custom messages tied to the propensity-scored audience. Its customers include both agencies and brands, including enterprises and small to mid-sized businesses.


TSX:ILLM - Post by User

illumin Holdings Inc
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Post by retiredcfon Apr 19, 2023 9:39am
208 Views
Post# 35402659

New Report

New ReportA detailed new report was just released and here's the summary. GLTA

The competitive landscape in the digital advertising market is quite intense, as the competition for market share includes many well-capitalized, large-scale players such as Big Tech companies. Digital advertising is a crowded place due to the favourable economics of high-margin, secular tailwinds for growth and a large addressable market. ILLM is an interesting player in this field due to its potential to become a gateway for digital ad inventories. Although the company is currently experiencing headwinds in revenue growth due to recessionary pressures on corporate spending on digital ad campaigns, we believe a robust balance sheet will help the company get through this tough environment and recover on the other side of the cycle. We are maintaining our rating at “B”. (5iResearch)


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