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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables marketers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software enables creation of consumer journeys with custom messages tied to the propensity-scored audience. Its customers include both agencies and brands, including enterprises and small to mid-sized businesses.


TSX:ILLM - Post by User

Post by retiredcfon Aug 20, 2023 5:16pm
250 Views
Post# 35597110

Hold or Tender?

Hold or Tender?

I know you have Illumin Holdings in the Model Growth Portfolio. I have a small holding and it is down around 70%. My plan was to continue to hold and hope it improves as the macroenvironment improves. With the stock price so low now, I hope it has hit bottom.  What are your thoughts on continuing to hold versus tendering shares via their Dutch auction? 

We think ILLM is a HOLD, but need to see improvement. That said, we would not suggest tendering. Reducing the share count will result in more earnings per share leverage. We think any tax decision can be deferred until closer to year end. It 'could' be bottoming: certainly sentiment has been very negative. (5iResearch)


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