EFL - Neulion vs. MLBAMI think from a street cred perspective that not only did Neulion beat out 175 competitors - they beat MLBAM!!!
That's a big deal - since the valuation on MLBAM (about 3.5) far exceeds what Neulion is currently priced at.
“Following one of the most comprehensive procurement processes in the history of the EFL, in which over 175 of the world’s leading digital agencies expressed an interest (including MLB Advanced Media), the final two have now been selected for a contract that runs until the end of the 2022/23 season,” notes Garcea. “The streaming, merchandising, and payment services will be provided by NLN, which boasts other international sporting clients such as the NFL, Euroleague, NBA and UFC. NLN also has significant experience working in the football (soccer) industry with the Premier League and Major League Soccer (MLS). Realise, a leading UK based digital agency, will be tasked with the design and development of EFL Digital’s club web and mobile sites as well as implementing the highly intuitive Episerver content management system (CMS).”