OrganiGram Holdings Inc T.OGI

OGI LAUNCHES NEW BRANDS

[Humanist]

Organigram Launches “Indi”, an Indica-only Brand, and Three New Edison Indica Pre-rolls: Black Cherry Punch, Ice Cream Cake (I.C.C.) and Slurricane
 
by @businesswire on 30 Mar 2021, 06:01
   
Building on the Company’s ongoing genetic exploration and product development program, Organigram Holdings Inc. (“Organigram” or the “Company”) (TSX: OGI) (NASDAQ: OGI), the parent company of Organigram Inc., a leading producer of cannabis, is pleased to announce the launch of two new recreational product offerings:
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new Edison pre-rolls (Photo: Business Wire)

• Indi, one of Canada’s only cannabis brands dedicated exclusively to indica cultivars, and
• Edison Cannabis Co. (“Edison”) indica pre-rolls Black Cherry Punch, Ice Cream Cake (I.C.C.) and Slurricane
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Indi: Speciality Brand Focused on Indicas
With the goal of curating a lineup of potent, interesting and celebrated indica cultivars, Indi has been created for discerning indica consumers. The indica-only product line addresses the number one reason consumers are likely to consume cannabis: to relax and unwind.ⁱ
Skyway Kush is the first strain in the Company’s Indi portfolio. The strain features a spicy, herbal, and diesel aroma with earthy undertones and top terpenes including Caryophyllene, Limonene, Myrcene, Humulene and Terpineol.

The product currently offers a tightly defined THC range between 20% and 23% THC flower. Likewise, all Indi flower is packaged in rooms with standardized humidity levels to adhere to Organigram’s freshness standards, and every Indi product is packed with a dual boost humidity pack to preserve freshness.

“Indi is Organigram’s ode to indicas and the potency, value and flavour they can offer adult consumers,” says Greg Engel, CEO, Organigram. “Our goal is to evolve Indi over time, including more indica strains and limited-time offerings, providing indica users with a curated collection of interesting indica products.”

Edison Cannabis Co. Indica Pre-rolls: Black Cherry Punch, Ice Cream Cake (I.C.C.) and Slurricane
Previously launched in the 3.5 g format, Edison indica strains including high potency Black Cherry Punch and Ice Cream Cake (I.C.C.) and full flavour Slurricane are now available in a package of three x 0.5 g pre-rolls. Produced on the Company’s world-class automated pre-roll equipment, multi-packs offer greater cost efficiency versus single pre-roll offerings.

All three strains feature a distinct phenotype profile, flavour and aroma as a result of being grown in one of Organigram’s strain specific micro-climates.

• Black Cherry Punch: Featuring a THC range of 18%-24%, Black Cherry Punch’s sweet and floral undertones balance its fruity flavour and aroma.
• Ice Cream Cake (I.C.C.): A bold and complex cultivar. This strain pairs 18%-24% THC with sweet, spicy, and savoury flavours.
• Slurricane: Couples full flavour with a strong 17%-23% THC range. It has rich notes of blueberries and cream with nutty, floral undertones.

Edison pre-rolls are packed with high-potency, evenly milled flower. Our flower is moisture controlled to ensure a fresh, flavourful and precision packed pre-roll product. Each Edison pre-roll also has a flush filter, optimizing airflow for a consistently smooth joint draw.
Research and Development
Genetics research continues to be the focus of Organigram’s product development strategy. Identifying, sourcing and developing new cannabis genetics helps the Company strengthen its product portfolio, and develop robust products with the strain-specific attributes consumers and retailers are looking for.
“We continue to build a genetic portfolio that differentiates us in the marketplace,” says Engel. “When we pair the physical properties, potency, and terpenes found in each plant with the strain’s preferred growing environment, we can optimize both the process and the quality of the product. In this way, Organigram will continue to bring the best products to market for both retailers and consumers.”
Both Indi flower and Edison pre-rolls are available at select retailers across the country.
About Organigram Holdings Inc.