Sugar...Do you remember when Krispy Kreme stock was at all time lows, and people said it was going to go bankrupt because of the supposed trend away from sugar?
That was some time ago, and the company was eventually bought out at a high multiple to its all-time low.
Much as many people profess to want to be healthy, sugar still reigns supreme as one of the classic guilty pleasures. My wife does a ton of baking for all her friends and our kids' classmates and hockey teammates. I also think our acquistion of LB was a great idea. Whether true or not, maple syrup appeals to those who are more health-minded, I myself have been known to enjoy the occasional syrupy waffle.