Proof of car dealership gouging is in the numbersThie contents of this post should make you mad as we all know this has been happening all along.
I'm talking about the incredible gouging by retailers for the past couple of years.
The gouging started with Covid and was blamed on "supply chain" issues. However, the gouging didn't end when Covid ended as prices and profit margins for retailers have NOT gone back to pre-Covid levels despite the normalization of the supply chain.
We all know it, but it has been difficult to prove. Well it was difficult until now.
If you are interersted in this topic, you might want to watch the following video. For those in a hurry, you can start at 2:30 and watch until 2:55. You won't be disappointed.
I'll paraphrase the commentator who asks a rhetorical question: "Why do the dealers who add the least value and sit in the middle of the OEM's (who are under margin pressure) and customers (who are facing interest rate pressure) think they will be able to maintain the record profits? At some point something has got to give".