RE:Sernova communication.Ekenbullets wrote: I found the comments around publicity a bit disturbing. Phil said something like we have gotten comments that others are getting publicity for having (one) successful patient but not Sernova. He then said something like we will try to also get publicity.
First it seems like Sernova lack a clear plan on communication, to whom do we want to communicate and more importantly why. Phils comments indicate that it was not a strategi decision to not get general publicity. They now awake and will try to do what others already have done. Well I hate to tell you but being first on something is what gives you general publicity, hardly anyone writes about the second one (at least general media). So if Sernova acutually wanted this publicity (indicated by Phils comments)why have they not done PR work earlier when they could have been first? I suggested like a year ago to let the first patient speak out in media, lifechanging stuff is powerful media. Well what happened was that others did exactly that and that news went viral globally. Should have been Sernova. Amateurs. Then NOW trying to achieve that when its way too late is Amateurs x2.
All and all very badly handled and still being handled badly. Are we actually paying some professionals for this?! If so cut them loose immediatly.
I totally agree with you Eken. Now getting another pr firm? Paying Ray Matthews, Chris , Life Sciences over $35 k US a month . No recognition by anybody . All they talk about is Vertex and Viacycte. Sva has another insulin independent patient (3 rd) and crickets . What's wrong with this picture?
Why are they paying Ray Matthews for again?
MS