RE:RE:RE:RE:ICHOR ....Enjoycapebretongirl wrote: Skrit37 wrote: capebretongirl wrote:
I just watched it twice and an expert questioned the validity etc. of the test. Mike (Ichor) almost makes it almost sound like its Ichor`s own test as there is NO mention of Stage Zero and its lab accreditations etc. This advertisement would be so much more complete and credible if he simply spoke for 20 seconds about Stage Zero and its CLIA lab etc.
I'm sure that he did in the "whole" interview..but the news prob had to edit out ...
I don`t think so - just watched a couple more from January and no mention of SZLS - closest comes to
a box with ZERO seen at the bottom of the clip (Stage and Life Science is blocked out). The video infers ICHOR to be a private lab service. Its clear that Ichor is not giving any free advertising here and as I said, by not talking about Stage`s accrediatiaon, it actually hurts the overall credibility message. If anyone finds a video with SZ then I would be eager to look at it.
Actually, in this CTV News video, while the StageZERO box appears between 0:49 and 0:53, the words "
Stage" and
"Life Sciences" do appear on the box label. They are not "blocked", per se. The lettering is black, appearing on a navy blue background. The word "
ZERO" is in white lettering, so it naturally stands out, whereas the black letters are difficult to see. There doesn't appear to have been an purposeful obscuring of the product label, as you may or may not have meant to imply. However, it does seem like a rather unfortunate choice of package colours, IMHO.