Digital marketing Digital marketing is the way to get sales up not face to face rep visits.
“That’s according to a new DeepIntent study fielded as a follow-up to an initial deep dive into perceptions around pharma direct-to-consumer marketing in March. Back then researchers at the digital healthcare marketing platform found, not surprisingly, people were seeing more DTC advertising thanks to increases in digital consumption during the pandemic.”
Marcella Milliet Sciorra
“Consistent with our first research, when people see an ad that’s relevant to their condition, they will go online and do more research about the drug,” Marcella Milliet Sciorra, DeepIntent’s senior VP of marketing said, adding going online — and importantly, finding the right content, will help people “have better educated discussions with their doctor.”
Is that drug ad for me? People pay more attention to pharma DTC for familiar conditions, study finds – Endpoints News