Theratechnologies Inc T.TH

Stocktwits continues to lose followers

[PWIB123]

Stocktwits followers are now at the lowest I've seen it in a very long time, around a dozen less than before the "pause" announcement.  When the value proposition was actually improving due to the steep decline in share price compared to a fairly stable fundamental profile, the number of followers interested in the stock was also in decline.  Paul's a sales guy.  I think of followers as potential customers who could buy your company's stock.  They don't have to.  They have many options.  What are you providing for them to convince them they should buy your stock instead of someone else's?  You should also think of followers as your sales team.  They are a free sales team willing and able to generate enormous leads that can result in millions of new investors.  If they believe, they will tell the world on your behalf.  All you have to do is guide them, and they'll do the work.  By the way, a lot of these followers are uneducated investors who will no doubt get your messaging entirely wrong.  My experience says it doesn't matter.  Followers arguing with each other over details usually results in more interested parties following the story.  Just start communicating!  Stocktwits and the followers on other discussion boards is a barometer to shareholder engagement.

[realitycheck4u]

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[scarlet1967]

This letter was a step in the right direction so hopefully we will see more of the same going forward but if the communication's purpose is to catch the attention of more interested investors resulting in higher demand/liquidity and valuation then it has strategically balanced. You need to know your targeted market which shouldn't be limited to one specific section of the market for