RE:RE:TLO Needs 1 to 30 shares consolidationI'm guessing your question was rhetorical, but in case not, and for those that don't get it .....It mathematically makes no difference whatsoever. However, believe it or not, there are many investors, especially naive retail investors, that think a $10 stock is better quality, lower risk than a 33 cent stock. Sadly, too many don't consider the number of shares outstanding and do the math to calculate the actual enterprise value of the business. Practically speaking, the exchanges, the brokers, the banks do use stock price as a measure of "quality" or risk so it does affect things like eligibility for a listing on the nasdaq, or the amount , if any, margin that your broker or bank will allow. Most allow zero margin for stocks under $3 and offer less under $5 than at $10. The downside is the rules for borrowing stock to sell short is also cut off as the stock goes lower. Most brokers prohibit shorting any stock under $1. But for something more critical, like how much a buyer pays for 100% of the company, the price per share is completely irrelevant.