RE:The new Harm Reduction Campaign Target is.....So here is where I struggle with this approach, the CPG drink market is huge with massive playes out there like Coke for example, and there are just as big alcohol players out there with a multitude of established brands and flavours as well. All compete in a very established consumer base. It is very diificult to establish a new brand and take a significant portion of this consumer base, it would certainly take many years. I think the recent deal with Coke reinforces this point of view. STZ could eventually add MJ to their drinks but I think it will be a very long time before they would be allowed to so that leave them on their side to try and build a new brand like Tweed. The joint venture with Coke will likely be much more successfull imo. This is where I see companies like CURA have taken a completely different approach (game changer) in their product Squeez that is not yet sold in Canada. They do offer different flavours along with a tasteless one. So if you can take this product a simply squirt it into your favourit drink how can you can capture a huge market without having to compete with any of the established brands, in fact you will do better as the sales of these brands do better. Also they do not have to wait for any FDA approval to add to alcohol or to increase potency as it is entirely up to the customer to decide what he puts in. I have thought about this for some time and decided to move a significant portion of my MJ plan over for this rational. Just my opinion do your own DD.