Cronin tends to rest on perceived laurels, he needs hustle.. Cronins M.O. is this, in my opinion, he does (what he thinks is enough) to secure an NR, which is never about actual sales btw, and then he sits back and pats himself on the back and feels like hes doing something.
Here is a bit of advice Mr. Cronin, whatever the next nr is, assume it's not enough. Just get into the mind frame that it will never be enough, keep grinding, keep hustling, keep creating more sales, promotion and marketing. You should always have something coming down the pipe, LOOK HOW MANY PRODUCTS YOU HAVE TO SELL!!
there is no excuse for what has happened here.
consider this, TAZER had (1) product on the market the freakin Taser and the stock went to 40 bucks in no time, they had every police station in the country dialed in waiting for the product and they darn sure DELIVERED.
you sir have a new product every six weeks and your stock price is .50 usd.
Whatever the latest NR is just put it in the rear view before it even releases, because with all the product you have, until you can get this SP into the mid to high double dollar digits, you are going to be seen as a failure, keep hustling..
this is all my opinion