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Yellow Pages Ltd T.Y

Alternate Symbol(s):  YLWDF

Yellow Pages Limited is a Canadian digital media and marketing company. The Company offers targeted tools to local businesses, national brands and consumers, allowing them to interact and transact within the digital economy. It offers small and medium-sized enterprises (SMEs) across Canada full-serve access to a comprehensive suite of digital and traditional marketing solutions, such as online and mobile priority placement on its digital media properties, content syndication, search engine solutions, Website fulfillment, social media campaign management, digital display advertising, video production, e-commerce solutions, as well as print advertising. Its media properties, primarily desktop, mobile and print, continue to serve as effective marketplaces for Canadian local merchants, brands and consumers. The Company holds local online properties, including YP.ca, Canada411 and 411.ca. It also holds the YP, Canada411 and 411 mobile applications and Yellow Pages print directories.


TSX:Y - Post by User

Bullboard Posts
Comment by DoubleIndemnityon Feb 14, 2020 5:54pm
143 Views
Post# 30693978

RE:RE:RE:RE:the warrants and the debentures

RE:RE:RE:RE:the warrants and the debentures
Barkis wrote: Holy Sh**t

Now that's a fine kettle of fish.

How did they come up with all these rules?


They were created as an income trust with large and reliable cash flow, loaded down with a huge amount of debt to improve the return through leverage. Then people stopped looking in the Yellow Pages printed directory whenever they wanted to buy something and the cash flow started to drop.

This created a problem with servicing the huge debt. There was a restructuring in which the debt holders got senior secured notes, convertible debentures, and most of the new common shares. The old equity holders got a small fraction of the new common shares plus warrants so that if the debt holders ended up getting all of their money back the old equity holders coiuld get some of the upside.

The senior and convertible notes were set up with strong covenants to prevent the company from using most of its cash flow for anything other than paying back the debt. The debt holders also held most of the new common shares, so they could protect their interest that way as well. 
Bullboard Posts

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