CC Excerpts.....Very Affirmative Outlook for Revenue gains Aravinda Galappatthige
That’s great color. And for David, I know in this -- I think in prior calls, you’ve talked about the prospect of potentially expanding the product set that you can -- that you would offer to your SME client base. Is there any update on that front have you considered perhaps narrowed down what that could be or whether you want to move in that direction at all? I just wanted to hear if there was an update.
David Eckert
Sure. Thanks. First, we have good products, and our customers value those products. And most of the players in the legacy Yellow Pages space around the globe have been attempted to address the challenges that we all have faced by hoping to land some magical new product. And the siren song of that has been heard very loudly with a lot of money being wasted in that direction. So we are -- we’re happy with the products we have. Our customers value them, and we’re not going to waste a lot of money trying out to Google/Google or whatever. Our strategy, which is succeeding is different, which is we are modestly looking at a succession of additional products that our customers are and will be and can be excited about. Those efforts are going well. We are adding to further address -- I’ve alluded to this in the past, to further address bending of the revenue curve, which we had the great trends on right before COVID, now back on track to bending the revenue curve 2 quarters in a row. So we’re pleased about that.
But to further address that and we think dramatically increase our landing of new accounts, we are making important additions to our telesales capacity, and those efforts are going well. It will take a while for that to start to show up in the results, as you can imagine, but those efforts are going very well. We are also, as I said, we’re -- I think we’re right spot on in making some modest increases to our product portfolio. Our Senior Vice President of Sales and Marketing and Customer Service, Sherilyn King, is with us today, and perhaps she can add some color to help answer your question.
Sherilyn King
Thanks, David. So in addition to what David alluded to on the expansion of the telesales team in order to help us acquire new accounts, which will definitely help us bend the revenue curve, we’re looking at a couple of other launches that we alluded to it late last year, but I’ll touch on those. One is the partnership we have with Canada Post. And we are now having or selling direct mail or targeted publications in our portfolio, which is in addition to what we were already selling. In our existing portfolio, we’ve added that as a new product.
As you can understand with what’s happened in the Canadian marketplace with COVID, we also launched e-commerce, which has been a great opportunity for us to help the SMBs when they were unable to, let’s say, have the storefronts open. So we’ve been able to offer that solution to them.
And the third one is what I would say, multichannel, and that’s a little bit more complex. But to simplify it, it’s one single budget from a customer, and that budget is spread across multiple platforms because it is confusing for the SMB to decide where to spend their budget. So we have a solution to help them with that and find the best opportunity to spend the budget across the platform to drive them their potential customers. So those are kind of the updates on the things that we’re working on. And as David alluded to, everything that we have in our existing portfolio is already working well, and we’re happy with those.
Aravinda Galappatthige
That’s helpful. Do you mind slightly expanding on the e-commerce product, what that looks like?
Sherilyn King
Sure. So basically, we have a solution where we are providing an e-commerce website to our customers, and we have the ability with some of our partners to provide shipping mechanisms or payment mechanisms for the customer as well.
David Eckert
Let me just say, what we think we are and what we will continue to be and what is very -- in a business sense, very defensible, and we think we’re the most significant, the best, is the great distribution channel all across Canada for products that are helpful to small and medium-sized enterprises. We have great relationships with our customers. We have a great face-to-face sales force. We have a great telesales force. We know the space. We know what sells and what doesn’t sell. We know what tweaks need to be made to products. We know how to promptly deliver -- fulfill and deliver the products into that marketplace, and we will sell whatever those customers need and whatever they will buy that will help their businesses, in particular, in advertising and helping them find new customers.
So I think we have a very clear vision, and these pieces are fitting in. And we’re not splashy, but I think really effective and we’re really effective for our customers. And what we sell, what we provide our customers, they value highly, so. And thank you for the question.