New online store expands customer offering with one of Canada's best selection of sleep products
TORONTO, Jan. 18, 2022 /CNW/ - Sleep Country Canada Holdings Inc. ("Sleep Country") (TSX: ZZZ), Canada's leading omnichannel and direct-to-consumer specialty sleep retailer announced today the launch of the Sleep Country store on Loblaw Marketplace, the grocery retailer's digital offering, selling thousands of products, not sold in store. Through this innovative partnership, customers will have access to the country's leading assortment of sleep products across all Loblaw online grocery platforms, including Real Canadian Superstore®, Atlantic Superstore®, Loblaws®, Zehrs, Maxi, Fortinos®, Provigo, Valu-Mart®, No Frills®, Your Independent Grocer® and Independent City Market®. Launched online in 2019, Loblaw Marketplace carries a wide variety of products and trusted brands in a variety of categories including home, baby, pet, toy and more, allowing customers to earn PC Optimum points on purchases delivered directly to their home.
Sleep Country will be the exclusive provider of traditional mattresses on Loblaw Marketplace, offering a wide assortment of mattress brands such as Tempur-Pedic, Sealy, Serta, Simmons, Simba, Purple, Casper and more, along with the company's white-glove home delivery and installation service. Also available will be a leading assortment of sleep essentials including pillow, sheets, duvets, mattresses-in-a-box and lifestyle bases.
"We're thrilled to introduce our exciting new digital partnership with Loblaw that brings together two great Canadian brands in one terrific online shopping experience," said Stewart Schaefer, CEO of Sleep Country. "As Canadians continue to focus on their wellbeing and demand for sleep products grows, we're driving channel and product innovation throughout our sleep ecosystem and expanding our digital footprint to give Canadians access to the best sleep products wherever they choose to shop," added Schaefer.
"We're scaling our online offering to ensure our customers have seamless access to the products and brands they want most," said Kim Nguyen, General Manager of Marketplace for Loblaw Companies Ltd. "Loblaw is proud to be partnering with Sleep Country, as we continue to expand our digital footprint to now include some of the world's top sleep brands."