Hmm Sweetwaterlaunching high test beer would probably appeal to the new generation beer drinkers who like fruity and strong suggest more bang for the buck.
The new names seem to crossover to the thc infused beverage potential which has me wondering and a bit confused.
Is it for sometime in the future when they switch up to thc infusion and drop the alcohol, maybe get some crossover interest from the pot consumer crowd or just to capitalize on any forward momentum they might get by being suggestive of thc infused as opposed to alcohol infused.
Keep everybody guessing I guess!
Maybe they expect to do the switcheroo with pot and get some legs out of already having a familiar package, appropriately named for a cannabinoid infused line for the US marketplace.
Canadian LPs seem to be waiting for decrinimaliztion or legalization event to happen before bringing our flavours of cannabinoid infused beverages to the US marketplace.