Craft and the New Risk - Fake BS Article IMHOPretty lame if you ask me. TLRY reported 117% gain in alchol sales so right out of gate the acquistions on part of Tilray and producing returns.
The fact that the company ALREADY had alchol as part of their portfolio is also to their benefit as it means they have staff capable of going into the new operations and switching whatever they need to over to the Tilray Brands business model.
It's not like that went out and bought a company that produces sneakers or something. They picked up an operation that is doing much the same sort of business as what Tilray has been doing for years.
I have been part of a number of mergers now within my own career. I can tell you right now, to incorporate a business that GREATLY DIFFERs from your own business is MUCH HARDER than trying to incoporate another business that does something very similar.
Make Sense ?
If this is all gobbly-goop to you then go talk to a friend of family member who deals in business to ask them which might be easier:
1) To Buy out a Similar Company then Merge Operations
2) Buy a Different Kind of Company then Merge that Operation into your own