TORONTO and GENEVA, May 20, 2021 (GLOBE NEWSWIRE) -- ARHT Media Inc. ("ARHT") (TSXV:ART), the global leader in the development, production and distribution of high-quality, low latency hologram and digital content, has been named the Official HoloPresence™ Partner at Art Basel Hong Kong, running from May 19th through the 23 rd , 2021.
This is the ninth edition of Art Basel Hong Kong and for the first-time gallerists located in Singapore, Geneva and New York will be able to present art from their booths as a live hologram in Hong Kong. The ARHT HOLOPRESENCE™ SHOWROOM @ Art Basel Hong Kong will feature gallerists from Singapore, Switzerland, and the United States life sized and life like with no noticeable latency – as though they are actually in Hong Kong.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e01a57d9-d067-4584-bc31-cf8d63ebe727 .
Adeline Ooi, Director Asia, Art Basel said: "This experiment with live hologram technology at our Hong Kong show is the latest example of our efforts to innovate using digital technologies. We hope the live hologram feature will further enrich the virtual dimension of our show, which takes place in a hybrid format bridging the digital and the physical. As ever, we are committed to finding new ways to enhance our platforms and initiatives to better support our galleries, connecting them with new and existing audiences across the world, both in person and digitally."
“This is a perfect use case for our technology,” commented ARHT CEO Larry O’Reilly, “And having our services showcased with Art Basel’s buyers and sellers will be so great for our brand. The art world continues to embrace technology as we have recently witnessed with the exploding popularity of NFT’s.”