RE:RE:Buy now before it too late A brand-conscious play for the longer term
With a cut-price brand aimed at taking on the illicit marijuana industry and a range of edibles and cannabis-infused drinks,HEXO (TSX:HEXO)(NYSE:HEXO) will be under the spotlight over the next few months, as the full range of its products finally hits the shelves. Perhaps of most interest will be the range of cannabis drinks that will be produced under the Truss name in partnership with drink industry heavyweight Molson Coors.
If the HEXO family of brands can prove popular with the holiday crowd, HEXO may be in with a chance to claw back some the losses it incurred of late. In a period that has seen one PR hiccup after another, from the loss of its CFO to job losses and a quarterly report fumble, HEXO has struggled to stay out of the red. The stock is down 15% this week and almost 60% in the last three months.