Sorry - No European Sales for Hexo/Zenpharm s Hexo following the pot stock playbook of 2017–18?
In the early glory days for pot stocks of 2017–18, publicly-traded Canadian operators hyped up merger and acquisition deals for international expansion and increased domestic production to boost share prices. But as revenues never materialized as planned, many saw their share prices collapse which sent the sector into a bear market for most of 2019–20.
Before Aphria Inc. (TSX: APHA) (Nasdaq: APHA) turned its business around a year-and-a-half ago, the producer had to write down $50 million of its controversial Latin American assets. That’s despite Aphria claiming in June 2018 that acquiring LATAM Holdings Inc. would give it access to 300 million people in emerging markets including Colombia, Argentina and Jamaica.
Analysts today wonder whether Hexo’s deal is based on similar clouded judgement around longer strategic benefits and value creation.
Last May, Zenabis touted that its production facility in Atholville, New Brunswick gained European Union good manufacturing practices certification, a requirement for operators wanting to export cannabis to Europe.
Then the company said it planned to begin commercial export to its E.U. partners in Malta in the third quarter of 2020.
According to its third quarter financial filings, Zenabis formed ZenPharm to service the European medical cannabis market in October 2019. As of Sept. 30, the company said it held a 60 per cent ownership interest in ZenPharm. The other portion is owned by its partner Natrix Sciences Limited Malta.
But Zenabis didn’t record a single dollar in ZenPharm sales in that quarter.
Zenabis’ owns 60% of ZenPharm with its Malta-based partner Natrix. Press photo
The firm originally signed a deal in 2019 with a company called Farmako GmbH to supply 1,500 kilograms of dried flower over a three-year period.
Farmako is a small German-based pharmaceutical wholesaler that recorded sales of $2 million in 2019, according to analyst Andrew Udell, CEO of the popular blog The Cannalysts.
Shortly after Zenabis inked the supply deal, a company called AgraFlora Organics International Inc. bought Farmako for around $11.5 million.
Udell notes that AgraFlora currently holds about $500,000 in cash, with roughly $8 million in accounts payable on its books.
“The company doesn’t look particularly viable at this point,” Udell said in an email.
While Zenabis said in a June update that shipments would commence in the fourth quarter of 2020, Udell notes there’s no record that sales have started.
Mugglehead asked Zenabis to confirm whether shipments to Farmako have begun, as well as details on its Natrix’s pharmaceutical product supply deals in the European market, which Hexo claimed have already begun at the jointly owned Malta facility.
However, Zenabis didn’t respond to a request for comment and hasn’t said if pharmaceutical products are being sold through its joint-venture facility in Malta.
In a brief email statement, a Hexo spokesperson said the company “has reason to believe that we will have immediate access to the European market through Zenabis’ local partner by transaction close in late April.”
Natrix CEO Angle Azzopardi told Mugglehead that his company is “in the process of applying for our final licence to commence trading in the European markets.”
He added that the firm does have clients lined up, including Farmako, but did not respond to a question about pharmaceutical sales.
For Udell, the writing’s on the wall.
“All in all, Zenabis’ European entry looks to be a small, non-exclusive supply deal with a distributor owned by another licensed producer,” he said. “If this deal for 1,500 kilograms over three years represents expansion into Europe by Hexo, I would describe this ‘expansion’ as very underwhelming.”