betterU Education Corp. (the "Company" or "betterU"), is pleased to announce increases across all traffic metrics following the successful launch of its' national mass marketing print campaign in India in February. Highlights include the following:
METRIC JANUARY FEB/MAR/APRIL % (ACTUAL) (AVERAGE / MONTH) INCREASE Pre-Marketing Post-Marketing Website Visits 2,637 87,091 3,202% Registrations 29 876 2,920% Courses Taken 15 760 4,966% Chats 37 693 1,772% Social Impressions 27,222 1,151,648 5,471%
METRICS DEMONSTRATE POWER AND EFFECTIVENESS OF MARKETING PROGRAMS
The Company successfully launched its full-scale mass marketing print campaign across India through Hindustan Times, Hindustan and The Mint on February 19 to coincide with the Prime Minister of Canada's visit to India for the Global Business Summit on February 23 and 24th, which included over 2,000 delegates and 400 CEO's from around the world.
On March 1, 2018 the Company announced a significant increase in visitors to its' platform, as well as, incoming calls and partnership requests. As a result, betterU continued the national marketing campaign to grow awareness, partnerships and, most importantly, revenue streams.
Brad Loiselle, CEO of betterU stated "These increases in key metrics from just our first three months of marketing speak for themselves and bode well for our anticipated growth throughout 2018 and beyond. Like all marketing, we expect our metrics to grow stronger every quarter as our brand awareness compounds amongst our target markets, leading to strong and robust business growth for years to come. To this end, we are already preparing for major hiring to support our business growth and will have more to say about this in the very near future. "