Appoints Michael Peters as Chief Executive Officer Experienced healthcare veteran will drive next phase of Carebook's strategic growth plan
MONTREAL, Sept. 7, 2021 /CNW Telbec/ - Carebook Technologies Inc. ("Carebook" or the "Company") (TSXV: CRBK) (OTCPK: CRBKF) (XETR: PMM1), a leading Canadian provider of innovative digital health and virtual care solutions, is pleased to announce the appointment of Michael Peters as Chief Executive Officer.
Mr. Peters is a seasoned executive with over a decade of healthcare experience, which includes his most recent role as Senior Vice President and Chief Business Officer at SE Health, one of Canada's largest diversified home health organizations. At SE Heath, Mr. Peters led multiple successful growth initiatives, including the implementation of effective go-to-market processes that substantially increased acute care and direct to consumer sales in just three years and orchestrated SE Health's strategic investment in Maple, one of Canada's leading virtual care providers. Mr. Peters also possesses considerable legal and M&A experience, having previously served as Vice President Commercial Development and Associate General Counsel, Medical Segment for Cardinal Health Canada as well as Corporate Counsel and Senior Director of Corporate Development at Celestica.
"As Carebook continues to expand its leadership in digital health globally through a combination of organic growth initiatives and accretive M&A, we welcome Michael as our new Chief Executive Officer," stated Dr. Sheldon Elman, Executive Chairman of the Company's Board of Directors. "Michael's extensive experience in healthcare corporate strategy and development, sales and operations, and digital health investments will serve us well as we advance our customer-centric, integrated digital health platform."
In his role as Chief Executive Officer, Mr. Peters will oversee Carebook's suite of best-in-class products, which include the Company's digital health and virtual care solutions, InfoTech's Wellness Checkpoint system and CoreHealth's flexible wellness platform. Mr. Peters will lead the continued expansion and development of these offerings, as well as their penetration across a diverse customer base that includes corporate wellness companies, major insurers, human resources consulting firms, employee assistance program providers, health systems, group benefit brokers, and large employers.
"Carebook has rapidly established a strong competitive position within the global digital health industry," stated Mr. Peters. "I look forward to joining the Company's talented team, and working together to realize our vision of becoming a global digital health solutions provider. We will continue to execute against our current strategy placing emphasis on the acquisition and development of innovative technologies that expand our current service offerings and facilitate the development of new long-term customers. By delivering a consolidated offering of leading technologies to our expanding customer base, we will improve Carebook's market position and create significant value for our shareholders."
Mr. Peters assumes this role from Pascale Audette, who has served as Carebook's Chief Executive Officer since May 2016 and will be leaving the Company to pursue new opportunities. Following a brief transition period, Mr. Peters' appointment will be effective in mid-September 2021.
"It is critical to recognize how much Carebook has achieved under Pascale's guidance," started Dr. Elman. "She has led us through a time of development, growth and transformation at Carebook, which saw the Company become the leading Canadian provider of innovative digital health and virtual care. Her achievements include the successful launch of the pharmacy app, the acquisitions of InfoTech and CoreHealth, the expansion of our global client base to serve over 3.5 million license holders, and the overseeing of Carebook's successful listing on the TSXV. We sincerely thank Pascale for her 5 years of strong leadership and for all of the progress the Company has achieved during her tenure. We wish her much success in her future endeavours."
"I am proud to have begun Carebook's journey towards defining a new healthcare model," stated Ms. Audette. "It has been an immense privilege to work with such a talented and passionate team and I have full confidence in their ability, with Michael's leadership, to realize the Company's potential to create significant, sustainable shareholder value."