RE: RE: New branding waste of money and focus I think the rebranding makes sense at this point in time. The company is transitioning from the previous management and it's better to start off on a clean slate than have the baggage of the past. While there is a cost to this, in the it will pay off. We now seem to have a credible CEO running the company who has ties to some financial backers.
I am more confident today than 6 to 12 months ago. We need to be patient as the markets are in really bad shape and we are doing alright compared to the broader market.