RE:5 major failures that could have been transformative "4) BG pill, if the Italian study was read before the MHI study began, protocol calling for satchets could have been used"
Only Ciao is dumb enough to think a liquid is superior to a pill. Who wants to cary around a liquid with them for when they take their medication? Convenience matters and CZO when with the ideal format. It was an experiment worth taking. How much of the sachet has been sold since? As Gilles noted CZO has the superior beta glucan and can go back to the sachet at a future date but has higher priority opportunities. PGX-YBG is the best path for PGX development not oat beta glucan. It isn't even close.