2023-06-07 11:14 ET - News Release
Mr. Steven Brown reports
DGTL HOLDINGS INC. REPORTS NEW PAAS CONTRACT WITH FORTUNE 500 CPG CONGLOMERATE
DGTL Holdings Inc.'s wholly owned subsidiary Engagement Labs Inc. has secured a new platform-as-a-service (PaaS) contract from a New York Stock Exchange-listed multinational food, snack and beverage corporation with a current market capital in excess of $300-billion (U.S.). This Fortune 500 client has leveraged the TotalSocial platform for several of its now 23 major brands and recorded over $1-billion (U.S.) in annual sales in 2022.
The contract is focused on measuring the effectiveness of a digital advertising and multimedia marketing spend for a recent product innovation campaign. Description of services includes an in-depth consumer research data analytics report from over 1,500 respondents interviewed on-line to measure on-line and off-line (word of mouth) data and critical KPIs (key performance indicators) for the brand. In doing so, Engagement Labs created a new primary research field study to measure the effectiveness of marketing efforts and the impact of the campaign on brand equity.
A postcampaign report highlights relevant findings that include performance KPIs, off-line word of mouth and key comparisons with previous metrics to be used to maximize attribution of future marketing efforts. Primary insights are the incremental and additive impact of the campaign on brand awareness (and favourability), recall of campaign marketing activations, volume of word of mouth and on-line buzz, recall of key brand imagery statements, and benchmark performance versus competitors.
"We are pleased to grow our relationships with this global leader in the food and beverage category. TotalSocial's 10-year database and patented methodologies provides clients with measurable ROI by maximizing attribution by evaluating engagement of on-line and off-line volume, sentiment, influence and brand equity. This latest services contract underscores the value of our proprietary data as leading brands continue to use TotalSocial to validate their digital advertising and media spend," added Steven Brown, chief commercial officer of DGTL Holdings.
About DGTL Holdings Inc.
DGTL Holdings is an incubator and accelerator of digital media software platforms and complementary managed services. DGTL (digital growth technologies and licensing) specializes in accelerating commercialized business-to-business enterprise-level PaaS (platform-as-a service) companies with a focus in social, mobile, gaming and streaming. DGTL's vision is to build a digital media conglomerate through merger and acquisition and a blend of unique capitalization structures.